People
The old site had five people categories, with emeritus faculty listed above advising. "Find who to email about changing advisor" was the worst-performing task in the study.
Advising
Course planning, changing advisor, degree audits
Highest-traffic contact on the old site, buried four levels deep
Faculty
Who teaches what, and their research areas
Kept, but demoted below advising
Department contact
General enquiries and visits
Merged three near-duplicate contact pages